Annie West‘s Prince of Scandalis one of ten books published in 2011 selected for the Summer of Romance. It was first released by Mills & Boon UK in their Modern line in May 2011. The Australia/New Zealand edition was released in June 2011 – as a Mills & Boon Sexy. It was published in the US as a Harlequin Presents in July 2011. All three English-language editions were released in print and ebook.
Today is day 42 of our worldwide search for paperback copies of the 50 books selected for this project. So far, we have collected 5 shelfies of Prince of Scandal from 4 project participants:
Jan from Tasmania, Australia, Fiona from Queensland, Australia, and Amanda, from Florida, US shared photographs of the book in their private collections;
We are immensely grateful to the people who have participated in the project so far! We will need the help of many more people to find and photograph as many copiesof Prince of Scandal as possible by March 1, beginning with the elusive UK edition. We know they are out there! There are other translations to find, it was included in Mills & Boon anthologies in Australia and the UK in 2015, and adapted for a Harlequin Comic in 2016. If you find a copy, photograph it, and share your shelfie to our Facebook page, or on Twitter or Instagram with #loveyourshelfie. Happy hunting!
Thank you to everyone who has participated in our worldwide book hunt so far! Our official Summer of Romance data collection period has only just begun. You have until 1 March 2017 to find books, photograph them, and share your shelfies. You can also help us, of course, by promoting the project far and wide.
The banner photos on the Summer of Romance website, our Facebook page, and our Twitter account were all taken at Swan’s Moonah Bookshop, Tasmania. The Moonah Bookshop is the best source we have found for backlist popular romance fiction in the Shelfie Summer home state.
We’d love to hear about your favourite bricks-and-mortar (romance) bookstores. Where will you search for our 50 Books this Summer of Romance?
Search Instagram for #shelfie and you’ll find over 535,000 images, most of them depicting books. But what is a “shelfie”?
In 2014, the Wall Street Journalidentified the shelfie – a twist on the selfie – as “Instagram’s next craze.” You won’t find “shelfie” in a standard dictionary (yet), but some internet sources define it as an image of artfully styled shelves, often but not always including books.
The top definition on Urban Dictionary credits Rick Riordan with coining the term: “A picture or portrait of your bookshelf. Showcasing literature IN ALL IT’S GLORY!”
a picture which is taken, usually by a smartphone or a similar device, of somebody with a bookshelf or bookshelves behind them
a picture which is taken, usually by a smartphone or a similar device, of a bookshelf or bookshelves
The Summer of Romance has adopted the “shelfie” as a research tool to collect images of contemporary Australian Mills & Boon romance novels “on location.” One of our guiding principles is not to anticipate this project’s findings in advance; to quote the American sociologist Howard S. Becker, “It’s better not decide before you begin [research] what the ‘important’ things are.” Therefore, we have no strict rules for the content, composition, or quality of shelfies for the Summer of Romance. In short, a #loveyourshelfie photograph depicts one or more of our 50 selected books where ever they are found.
The official data collection period for the Summer of Romance (aka #loveyourshelfie) is fast approaching! 1 December 2016 – 1 March 2017. We’ve been promoting the project via social media – and have been delighted by the interest and enthusiasm. A number of people have recommended (and offered to help with) non-digital promotion strategies, so here is a downloadable poster: Summer of Romance poster
“It’s less about who’s reading the books, and more about where they’re going…” (Jodi on the radio)
The research team is working hard to spread the word about the Summer of Romance. Data collection begins on December 1 (in just two weeks)! The project was announced on radio on Tuesday when Jodi was interviewed by Melanie Tait on Evenings, 936 ABC Hobart. Jodi talks about the history of Mills & Boon, reads a passage from Melanie Milburne’s The Most Scandalous Ravensdale, explains the goals of our project, and asks for recommendations of Mills & Boon Sexy novels set in Hobart! You can listen here until Tuesday 22 November (Jodi’s interview is at the very beginning of the program).
Lisa snapped a set of shelfies at Target in central Melbourne yesterday. It took just a few minutes to find two of The 50 Books on the Mills & Boon shelves: Marion Lennox’s Stepping into the Prince’s World and the Bachelorette edition of Barbara Hannay’s Claiming the Cattleman’s Heart.
This summer, a team of researchers from the University of Tasmania are working on a project tracking novels by Harlequin Mills & Boon. Specifically, we want to find out what happens to them after they’re published.
We’ve got a list of fifty books by Australian authors that we’re tracking between December 1, 2016 and February 28, 2017. If you see one of these books, take a photo of it where you found it and then post it to one of our social media accounts, along with a quick description of where it was. If you post to Twitter or Instagram, make sure you hashtag your pic #loveyourshelfie. If you post to Facebook, post it to the Summer of Romance Facebook page.
You can participate as many times as you like. Maybe you stumble across one of these books randomly! Maybe you want to try and track down all fifty! Just don’t forget to let us know if you find one of these books – and tell us about where you found it!
The shelfie on this blog post was taken by Lisa at Swan’s Moonah Bookshop in Tasmania. Zoom in top left and you’ll see Carol Marinelli‘s The Socialite’s Secret, one of our 50 books!